Developing Innovative Growth Campaigns for Global, SaaS, and Tech organizations

Discover my expertise

Account-Based Marketing

Close alignment with sales is essential for successful ABM programs. I’ve built programs from the ground up and led a range of campaign types, i.e., 1:1, 1:few, and 1:many, as well as targeted nurture and pipeline acceleration initiatives.

Industry Based Marketing

Effective industry-based campaigns require content and messaging that resonate with each sector’s unique language and business priorities. I have extensive experience creating tailored campaigns across a wide range of industries, including financial services, public sector, manufacturing, retail, telecommunications, technology, higher education, and more.

Multi-Channel Campaigns

With so many channels available, it’s essential to understand both cost and performance. Below are some of the channels where I’ve driven strong results:

  • webinars & events

  • direct mail & gifting

  • digital advertising

  • content syndication, surveys

  • email (and nurtures)

  • social media (organic & paid)

Current & Previous Work

Cybersecurity

Fractional role developing ABM field marketing programs focusing on a multi-channel approach

  • Competitive

  • Win-back

  • Ransomware Workshops

    • 6Sense

    • Salesloft

    • Marketo

Infrastructure Platform as a Service

Spent two years developing multi-channel, growth Enterprise campaigns, always meeting/exceeding pipeline goals

  • ABM, events, webinars, social, and content syn

    • Highest performing campaign for two quarters (survey).

    • Successful training and launch of the company’s first ABM program. Trained and managed the BDR team, launched the first Enterprise multi-channel campaign.

    • Developed and launched lead scoring in Hubspot

    • Developed 10-touch nurture campaign for Enterprise.

    • Retail

    • Hubspot

    • Asana

    • Salesforce

    • Salesloft

    • Pathfactory

Cloud Data Warehouse

In charge of developing ABM and multi-channel campaigns to meet quarterly goals.

  • Took over the event manager’s position for one year (including my position)

    • Strategized and executed ABM velocity campaign that successfully improved MQL to SQO speed in the pipeline by 15%.

    • Successful 1:1 campaigns targeting Visa and Mastercard that led to engagement and meetings.

    • Took over the events manager’s job, which led to successful events and several new sales.

    • Set up the company’s first expansion program.

    • Financial Services

    • Telecommunications

    • Insurance

    • Hubspot

    • 6Sense

    • Asana

    • Salesforce

    • Outreach

Product: ERP

Developed multi-channel campaigns for four industries for 2+ years.

  • Oversaw the budget per industry and created multi-channel campaigns based on pipeline goal.

    • Met YoY goals for ERP every year.

    • Set-up a Folloze campaign within 2 weeks that won the HESS college account.

    • Had 6th 6th-highest pipeline campaign globally.

    • Successfully set up the first Pathfactory nurture campaigns for each industry.

    • Financial Services

    • Manufacturing

    • Public Sector

    • Higher-Ed

    • Pathfactory

    • Folloze

    • Eloqua

    • Internal analytics tool

Recommendations

  • “Julia is an excellent marketer with a big mind capable of building strategy and executing high-level initiatives that drive real results. I’ve worked with Julia over the past few years and it has been a very fruitful partnership that has translated into tens of millions in business pipeline. She is a highly-creative and collaborative leader who will not waste time before rolling up her sleeves and driving progress in any way she can. Any organization would benefit from a teammate like Julia.”

    Micah Strand, Marketing Director

    - managed Julia at Oracle

  • “Julia and I have been working together on several Enterprise demand gen campaigns for a while. I really enjoy working with her because she understands the importance of good content that drives pipeline. Julia has an innovative approach and knows how to engage prospects with modern campaigns to meet quarterly goals. She has brought in a variety of new campaign tactics that the company had never tried, such as surveys, nurture programs, and many more. She’s smart, analytical, has a wealth of experience, and does whatever it takes to get campaigns launched in time.”

    Laurie A Smith, Product Marketer

    - worked with Julia at Celigo

  • Julia is a master juggler and one of the most resourceful individuals I have known. I have worked with Julia for the last 2+ years on our state, local and K12 marketing strategy and campaign execution. I have been particularly impressed with her ability to work across multiple industries on several projects, managing the critical elements of each campaign. She is a quick study on the tools and technologies we leverage in our organization and always responsive to questions and comments. Julia would be an asset to any team!”

    Nancy Youngwirth, Biz Dev / Pubic Sector

    - worked with Julia at Oracle


  • “Julia has a strategic and creative mindset and is willing to pull-up-her-sleeves to do whatever it takes to get the work done. I was impressed with how well she took to her first real start-up, really digging in and figuring out what needs to get done and developing a plan. Julia came in with many ideas as well as vendor contacts and knew how to bring in hundreds of solid leads right away, develop industry-related content as well as develop an industry and journey-based nurture for each of her industries. I highly recommend Julia as a B2B demand gen marketer.”

    Rob Place, VP of Marketing

    - managed Julia at Yellowbrick

  • “Julia sits comfortably and authoritatively at the intersection of strategy and execution. Her deep and broad experience on both the client and agency side inform her keen strategic sensibility, but she's not afraid to roll up her sleeves and get things done. She's been a great partner to us as we've work together at Intuit developing CRM, cross-selling and lead nurture programs using email, landing pages, in-product programming, banners and testing offers, messages and segmentation. She's a smart, funny straight-shooter.”

    Jay Bower, President, Crossbow Group

    - worked with Julia at Intuit

Platforms

Hubspot

Salesforce

Marketo

6Sense

SalesLoft

Outreach

Asana

Sendoso

Pathfactory

Folloze

On24

Zoom

Tableau

Hubspot Salesforce Marketo 6Sense SalesLoft Outreach Asana Sendoso Pathfactory Folloze On24 Zoom Tableau

Meet Julia

I'm originally from Southern California and studied Marketing at American University in Washington, D.C. Since then, I’ve built a career driving high-growth campaigns, starting at top creative agencies like GMO and Ogilvy & Mather, then moving into credit card marketing at Wells Fargo. For the past decade, I’ve led growth marketing at both enterprise tech companies, including Intuit, HPE, and Oracle, and SaaS start-ups in data, cybersecurity, and infrastructure. Across every role, the consistent thread has been developing results-driven campaigns across channels: from direct mail and TV to digital, content, email, webinars, and events.

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