I specialize in building scalable demand generation and ABM programs that connect marketing and sales around shared revenue goals. Over the past decade, I’ve helped enterprise and SaaS companies design go-to-market strategies that accelerate pipeline, optimize spend, and consistently exceed growth targets.

My marketing passions and skills

My current & previous work

Products: ERP & QB Money

Leading strategy and execution of ABM program with Demandbase for QuickBooks money and Intuit Enterprise Suite (IES, which is an ERP).

  • Developed the first journey campaign for IES on Demandbas, followed up by nurture emails.

  • Launched Payments and Bill Pay ABM campaigns.

    • Marketo

    • Demandbase

    • Salesforce

    • Seismic

  • Construction

  • Launched first journey campaign for High-Value accounts that increased engagement by 330%

Infrastructure Platform as a Service

Spent two years developing multi-channel, growth Enterprise campaigns, always meeting/exceeding pipeline goals

  • ABM, events, webinars, social, and content syn

Celigo - iPaaS - infrastructure platform as a service marketing experience
    • Hubspot

    • Salesforce

    • Pathfactory

    • Rollworks

    • LinkedIn Campaign Manager

    • SalesLoft

    • Seismic

    • Asana

    • Retail

    • Launched first ABM program by training sales, writing ads with journey-based content, and pulled first TAL.

    • Set up the company’s first expansion program.

    • Developed the highest (pipeline-based) quarterly campaign (survey) company-wide.

    • Developed the first lead scoring model.

    • Launched Enterprise 10-touch nurture campaign.

    • Onboarded and trained teams on the Pathfactory platform.

    • Improved LinkedIn results by testing messaging, content, and placement.

Yellowbrick hybrid cloud data warehouse marketing experience

Cloud Data Warehouse

In charge of developing ABM and multi-channel campaigns to meet quarterly goals.

  • Took over the event manager’s position for one year (including my position)

    • Hubspot

    • 6Sense

    • Asana

    • Salesforce

    • Outreach

    • Financial Services

    • Telecommunications

    • Insurance

    • Developed the company’s best-performing SQO, a virtual wine tasting, “Chief Wine Officer” event.

    • Strategized and executed ABM velocity campaign that successfully improved MQL to SQO speed in the pipeline by 15%.

    • Successful 1:1 campaigns targeting Visa and Mastercard that led to one sale, engagement and meetings.

    • Took over the events manager’s job, which led to successful events and several new sales.

Oracle ERP product marketing experience

Product: ERP

Developed multi-channel campaigns for four industries for 2+ years.

  • Oversaw the budget per industry and created multi-channel campaigns based on pipeline goal.

    • Pathfactory

    • Folloze

    • Eloqua

    • Internal analytics tool

    • Financial Services

    • Manufacturing

    • Public Sector

    • Higher-Ed

    • Met YoY goals for ERP every year.

    • Set up a Folloze (platform) campaign with a nurture within 2 weeks that won the HESS college account.

    • Had the 6th-highest pipeline campaign globally.

    • Successfully set up the first Pathfactory nurture campaigns for each industry.

Hire Julia Edson for business marketing growth campaigns.

Marketing platforms I know

Nurture email campaigns.
PathFactory machine learning content tools
Julia is an expert in 6Sense ABM marketing.
Sendoso is a gifting platform Julia knows well.
Conversica ia an excellent artificial intelligence email tool and Julia used it at Oracle.
Julia has built many cadences for her SDR team.
Marketo is an email platform Julia knows well.
Julia Edson uses Asana for project management.
Julia Edson uses Tableau to analyze campaign results.
Julia Edson knows all the apps of MS.
Julia knows Rollworks for ABM campaigns.
Julia loves using On24 for webinars.
Oracle and Eloqua logo
Folloze is one of Julia's favorite ABM tool, especially for 1:1 campaigns.
Julia has built many cadences for her SDR team.
Julia has spent years working in Google Workspace.

My recommendations

My story…

I am a growth-focused marketing leader with a track record of driving measurable pipeline impact and scaling high-performing demand generation strategies across startups, enterprise technology companies, and global organizations. My expertise spans the full buyer journey, including audience segmentation, campaign strategy, execution, performance analysis, and continuous optimization.

Originally from California, I studied Marketing at American University in Washington, D.C., where I am currently based. I began my career at leading creative agencies, including GMO and Ogilvy & Mather, developing integrated marketing and advertising campaigns for a range of brands and industries. Over the past decade, I have led growth marketing initiatives for enterprise technology organizations such as HPE and Oracle, as well as innovative SaaS startups specializing in data, cybersecurity, and infrastructure solutions.

Outside of work, I enjoy spending time outdoors with my two Labrador retrievers, practicing yoga, traveling, cooking, and supporting nonprofit organizations focused on Alzheimer’s awareness and animal welfare.

I am fluent in Spanish, have working proficiency in Italian, and conversational knowledge of Swedish.

Marketing courses and certifications

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