I specialize in building scalable demand generation and ABM programs that connect marketing and sales around shared revenue goals. Over the past decade, I’ve helped enterprise and SaaS companies design go-to-market strategies that accelerate pipeline, optimize spend, and consistently exceed growth targets.
My marketing passions and skills
My current & previous work
Products: ERP & QB Money
Leading strategy and execution of ABM program with Demandbase for QuickBooks money and Intuit Enterprise Suite (IES, which is an ERP).
Developed the first journey campaign for IES on Demandbas, followed up by nurture emails.
Launched Payments and Bill Pay ABM campaigns.
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Marketo
Demandbase
Salesforce
Seismic
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Construction
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Launched first journey campaign for High-Value accounts that increased engagement by 330%
Infrastructure Platform as a Service
Spent two years developing multi-channel, growth Enterprise campaigns, always meeting/exceeding pipeline goals
ABM, events, webinars, social, and content syn
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Hubspot
Salesforce
Pathfactory
Rollworks
LinkedIn Campaign Manager
SalesLoft
Seismic
Asana
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Retail
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Launched first ABM program by training sales, writing ads with journey-based content, and pulled first TAL.
Set up the company’s first expansion program.
Developed the highest (pipeline-based) quarterly campaign (survey) company-wide.
Developed the first lead scoring model.
Launched Enterprise 10-touch nurture campaign.
Onboarded and trained teams on the Pathfactory platform.
Improved LinkedIn results by testing messaging, content, and placement.
Cloud Data Warehouse
In charge of developing ABM and multi-channel campaigns to meet quarterly goals.
Took over the event manager’s position for one year (including my position)
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Hubspot
6Sense
Asana
Salesforce
Outreach
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Financial Services
Telecommunications
Insurance
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Developed the company’s best-performing SQO, a virtual wine tasting, “Chief Wine Officer” event.
Strategized and executed ABM velocity campaign that successfully improved MQL to SQO speed in the pipeline by 15%.
Successful 1:1 campaigns targeting Visa and Mastercard that led to one sale, engagement and meetings.
Took over the events manager’s job, which led to successful events and several new sales.
Product: ERP
Developed multi-channel campaigns for four industries for 2+ years.
Oversaw the budget per industry and created multi-channel campaigns based on pipeline goal.
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Pathfactory
Folloze
Eloqua
Internal analytics tool
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Financial Services
Manufacturing
Public Sector
Higher-Ed
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Met YoY goals for ERP every year.
Set up a Folloze (platform) campaign with a nurture within 2 weeks that won the HESS college account.
Had the 6th-highest pipeline campaign globally.
Successfully set up the first Pathfactory nurture campaigns for each industry.
Marketing platforms I know
My recommendations
My story…
I am a growth-focused marketing leader with a track record of driving measurable pipeline impact and scaling high-performing demand generation strategies across startups, enterprise technology companies, and global organizations. My expertise spans the full buyer journey, including audience segmentation, campaign strategy, execution, performance analysis, and continuous optimization.
Originally from California, I studied Marketing at American University in Washington, D.C., where I am currently based. I began my career at leading creative agencies, including GMO and Ogilvy & Mather, developing integrated marketing and advertising campaigns for a range of brands and industries. Over the past decade, I have led growth marketing initiatives for enterprise technology organizations such as HPE and Oracle, as well as innovative SaaS startups specializing in data, cybersecurity, and infrastructure solutions.
Outside of work, I enjoy spending time outdoors with my two Labrador retrievers, practicing yoga, traveling, cooking, and supporting nonprofit organizations focused on Alzheimer’s awareness and animal welfare.
I am fluent in Spanish, have working proficiency in Italian, and conversational knowledge of Swedish.
Marketing courses and certifications
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